Create custom fields

Custom fields are essential tools for better managing and segmenting your contacts based on the specific information you want to collect. Below is a more detailed explanation of what these fields are for, along with practical examples to help you use them effectively.

Before you begin

What are custom fields used for?

Custom fields allow you to add additional information about your contacts. In addition to standard fields like email or name, you can create custom fields to collect any type of data relevant to your business or mailings.

Here are some practical examples to better understand how to use custom fields:

1. Segment your contacts: You can use custom fields to segment your contacts based on the information you’ve collected.
   For example:
   
   Industry: Create groups based on your contacts’ industries to send targeted offers that match their specific needs.
   
   Product preferences: If you have a field to capture your contacts’ product or service preferences, you can send personalized emails highlighting the items they’re most likely to be interested in.
    
2. Personalize your email content: Custom fields allow you to add unique content for each recipient. For example, you can insert specific details such as their purchase date or the product they bought to make your messages more engaging and relevant.